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Market

The questions everyone is now asking.

Nobody is asking any more whether a company can adopt AI. Three published frameworks from 2026 all circle the same four questions. We answer the same four, and add the one they leave out.

Leadership teams we partner with
Leadership teams we partner with
Is this the system people work in, or something bolted on?
PwC describes mission-criticality and workflow gravity, where “agents layer on top rather than replace.”
Is the data genuinely yours?
PwC separates proprietary

context

from proprietary data: “curated knowledge graphs, validated playbooks, and customer-specific configurations.”
Could the customer now build it themselves?
PwC: “AI lowers friction to build.”
How do you charge?
PwC: “seat-based pricing is under structural pressure.” Gartner: agentic systems “deliver outcomes directly, bypassing traditional UX-heavy applications.”
The question they leave out

All four questions focus on the supplier. A fifth is worth asking: what is happening with the supplier’s customers? If your revenue is billed against your customer's people, your exposure is set by their staffing decisions rather than by your product's features. That is where our own experience comes from.