Sources
What we read, and who we credit.
We took some of our thinking from firms who published it first. Saying so costs us nothing and tells you how we work. Quoting their research doesn't make them our partner, and none of them endorses us.
Credited
Who published it first.
PwC
Workflow gravity, proprietary context, and the build-it-yourself framing, including their February 2026 work on AI and software valuations. Also the point that retention figures can hide shrinking seat counts.
Mandl, Mandl and Häusl (2026)
The practice of rating how strong the evidence is, from their published exposure-and-resilience framework.
Third-party figures
Every market number we use is cited with publisher, title, date and link.